The family-owned and Gothenburg based debt collection and finance company Alektum Group, has grown significantly, with over 100 percent increase in revenue over the last five years. Now we are launching our biggest advertising campaign ever, with the message of growth and the goal of raising awareness, not just in Sweden but in the entire Nordic region.
Alektum Group is launching our biggest and most extensive advertising campaign yet, with both budget and expected reach outperforming everything we have done before. The campaign will be launched throughout the Nordic region in early April, to eventually be launched in other European markets where Alektum Group is active.
“Despite our SEK 680 million revenue and activity in 16 countries, Alektum Group is a relatively unknown company. We hope to greatly raise awareness of our company and products through this advertising campaign,” says Hans Althin, SVP Sales & Marketing for Alektum Group.
The main message in our commercials is that Alektum Group helps our clients to grow sustainably through credit services and financial solutions for businesses. Because Alektum Group’s primary target markets are very digital in their media behaviour, the main choices of campaign media are LinkedIn and YouTube with some support from business press and dynamic banner advertising.
Communications agency: We are More
Media agency: Carat Göteborg
Production company: Camp David
For more information, please contact
Hans Althin, SVP Sales & Marketing, Alektum Group, +46 705 161587
Maria Hesselroth, Project Leader, We are More, +46 709 712527
Linda Olsson, Client Service Director, Carat, +46 708 585114